Choose Fuze?

The fruit drink Fuze, a product of the Coca-Cola Company, has a vast amount of health claims depending on which flavor you choose. For example, the strawberry melon flavor advertises its ability to prevent weight gain and “slenderize” while peach mango boasts it is “refreshingly smart” and can provide the same health benefits as the vitamins it is fortified with. Unfortunately, these nutritional claims don’t end on the product label. The Fuze website, www.drinkfuze.com, states the products range from “low calorie to calcium enriched to antioxidant fortified” but show no supporting scientific evidence. For this reason, it can be concluded that the product’s claims are false and the product is unhealthy overall due to its lack of natural ingredients.
In my opinion, I believe the product’s claims have more drawbacks than benefits. First, when a product claims it can help you lose weight, consumers expect to see results quickly. Since Fuze does not have the backing of any nutritional agencies supporting this ability to” slenderize”, the product simply cannot help induce weight loss alone. It needs to be coupled with proper diet and exercise. Therefore, its claim as a weight loss supplement is falsely advertised. Secondly, just because a product contains vitamins and minerals does not mean the product will induce the affects of those nutrients, especially because the product contains them in such small dosages. Therefore, even if the makers of Fuze are fortifying the drinks with vitamins, Fuze will remain nothing more than fortified chemicals.
The truth about this product is “Fuze drinks won’t do anything for your kidneys, your lungs, or your heart; nor will they lower your cholesterol or prevent you from catching a cold,” according to CSPI senior nutritionist David Schardt. The drink contains unnatural ingredients and the “CSPI litigation director Steve Gardner urged the FDA to take Fuze off the market until the company complies with federal food labeling law” according to commondreams.org.
All in all, I would not recommend this product because there is no evidence backing its claims. I would say the only way to stay healthy and receive proper nutrition is to eat natural or organic foods.